Expert NorCal Industrial Laundry Systems and Equipment Services

As CEO of Softrol Systems, Chad Keith leads the company's strategic vision and growth initiatives. With deep industry expertise and a commitment to innovation, Chad oversees the development of cutting-edge automation solutions that transform laundry operations worldwide. Under his leadership, Softrol has maintained its position as an international leader in industrial automation, serving Fortune 1000 companies and expanding technological capabilities. Chad's focus on customer partnerships and advanced technology integration continues to drive the company's success in delivering turnkey solutions that maximize operational efficiency and profitability for clients across diverse industries.

Brent Keith serves as President of Softrol Systems, bringing extensive leadership experience to drive operational excellence and business development. With a comprehensive understanding of the textile services industry, Brent plays a crucial role in maintaining Softrol's position as a technology innovator and trusted partner. His strategic oversight ensures the company continues to deliver robust, integrated solutions that meet evolving customer needs. Brent's commitment to quality and service excellence aligns with Softrol's core values of forging strong customer partnerships and providing advanced computer-based automation technology. His leadership contributes significantly to the company's continued growth and success in the competitive industrial automation market.

Ryan Keith serves as VP Operations at Softrol Systems, overseeing the day-to-day operational excellence that drives the company's manufacturing and service delivery. With deep expertise in industrial automation and process optimization, Ryan ensures that Softrol's advanced systems are manufactured and deployed with the highest standards of quality and reliability. His operational leadership spans from production management to customer service coordination, ensuring seamless integration of Softrol's comprehensive automation solutions. Ryan's focus on operational efficiency and continuous improvement helps maintain Softrol's reputation for delivering turnkey, robust solutions that transform laundry operations and maximize customer productivity.

Bob Benjamin serves as Vice President of Finance & Administration at Softrol Systems, overseeing the company's financial strategy and administrative operations. With a comprehensive understanding of the capital investment required for healthcare laundry automation, Bob ensures that Softrol's pricing and financial models deliver clear ROI for customers while maintaining the company's commitment to quality and innovation. His role extends beyond traditional finance to encompass strategic planning for system implementations, helping healthcare facilities and industrial laundries understand the total cost of ownership and long-term value of automated tracking and sorting solutions. Bob's financial leadership has been crucial in supporting Softrol's growth from a regional automation provider to an international leader serving Fortune 1000 companies. His focus on operational efficiency and sustainable business practices ensures that both Softrol and its customers achieve their performance and profitability goals through strategic technology investments.

Don Nablo serves as Director of Strategic Information Technologies at Softrol Systems, leading the development of advanced software solutions and reporting platforms. With extensive experience in industrial automation systems, Don oversees the technical architecture of Softrol's comprehensive LOIS reporting system and Total Plant Management software. His expertise ensures seamless integration between hardware and software components, enabling real-time data access and operational intelligence for laundry facilities worldwide. Don's innovative approach to information technology has been crucial in developing mobile-friendly dashboards, automated reporting features, and cloud-based solutions that give management teams unprecedented visibility into their operations from anywhere.

David Tallent directs Softrol's engineering initiatives as Director of Engineering, leading the development of cutting-edge automated rail systems and material handling solutions. His expertise in industrial automation drives the technical innovation behind Softrol's LOIS Rail technology and Pan-N-Zoom visualization systems. David's engineering leadership ensures that every Softrol system incorporates the latest advances in distributed control technology, providing clients with reliable, scalable solutions that integrate seamlessly with existing laundry operations while delivering measurable improvements in efficiency and performance.

Jarrod Randle serves as Manager of Service and Support at Softrol Systems, overseeing the company's industry-leading 24/7 technical support services. With extensive experience in troubleshooting complex automation systems and a deep commitment to customer success, Jarrod ensures that every client receives prompt, effective assistance whenever they need it. He manages Softrol's comprehensive support infrastructure, including the ticketing system that tracks service issues, documents resolutions, and maintains detailed support histories for all Softrol products. Jarrod's team provides phone and email support around the clock, protecting customers' investments in tunnel washer monitoring systems and ensuring maximum uptime. His focus on proactive service and his dedication to building long-term customer relationships exemplify Softrol's core value of providing support before, during, and after system installation. Under Jarrod's leadership, Softrol's service team has become a cornerstone of the company's reputation for outstanding customer support.

Kevin Makowski serves as Strategic Accounts Manager at Softrol Systems, specializing in linen loss prevention solutions for major healthcare and hospitality operations. With comprehensive knowledge of RFID tracking technology and textile services automation, Kevin partners with large-scale facilities to design and implement customized linen management systems that eliminate losses and improve operational efficiency. His expertise spans SofTrak tracking systems, automated sortation equipment, and LOIS monitoring platforms that provide real-time visibility into textile assets. Kevin works closely with Fortune 1000 companies and national service providers to identify loss points, quantify potential savings, and deploy integrated solutions that deliver measurable ROI. His consultative approach ensures each implementation addresses specific operational challenges while providing scalability for future growth. Kevin's commitment to understanding customer business culture and maintaining open communication throughout the project lifecycle has made him a trusted advisor for organizations seeking to protect their valuable linen investments.

As Senior Automation Controls Engineer, Bryan Ogletree specializes in designing and implementing sophisticated control system retrofits for legacy laundry equipment. His expertise in microcontroller programming and industrial automation ensures seamless integration of modern MicroPulse controls with existing machinery. Bryan's hands-on approach to retrofit projects has helped numerous facilities transform their operations, achieving automated material handling and centralized control systems that dramatically improve efficiency. His deep understanding of both legacy equipment limitations and modern automation capabilities makes him instrumental in delivering successful retrofit solutions.

Paul Sharkey serves as Softrol's Western Region Representative, bringing the company's automation expertise directly to Nevada and throughout the western United States. With extensive knowledge of Softrol's complete product portfolio—from SoftSort automated sorting to AutoPulse wash aisle systems to LOIS remote monitoring—Paul helps industrial laundries, healthcare facilities, and uniform services evaluate their automation needs and develop implementation strategies. He understands the unique operational challenges facing Nevada laundries, including the state's diverse market from Las Vegas hospitality operations to rural industrial facilities. Paul works closely with clients to assess current workflows, identify bottlenecks, calculate ROI projections, and design systems that fit specific floor space and capacity requirements. His consultative approach ensures that Nevada businesses invest in automation technologies that deliver measurable results. Whether you're considering your first automated system or expanding existing capabilities, Paul provides expert guidance backed by Softrol's 35+ years of industry leadership and hundreds of successful installations across North America.

Brad Herring leads Softrol's sales initiatives with a focus on understanding each customer's unique operational requirements and delivering tailored automation solutions. With comprehensive knowledge of industrial laundry equipment and systems integration, Brad works closely with Southeast facilities to identify efficiency opportunities and implement cost-effective solutions. His consultative approach ensures that every equipment recommendation aligns with the customer's production goals, budget constraints, and long-term growth plans. Brad's expertise spans the full range of Softrol's offerings, from automated sorting systems to comprehensive plant management software. His commitment to building lasting relationships has made him a trusted advisor to laundry operations throughout the Southeast, where his deep understanding of regional market dynamics and operational challenges helps customers achieve measurable improvements in productivity and profitability.