Transform your hospitality laundry operations with Softrol's comprehensive linen management system. From RFID-enabled tracking to automated sorting and real-time inventory control, our integrated solutions reduce labor costs by up to 70% while ensuring every towel, sheet, and garment is accounted for. Built for hotels, resorts, and hospitality service providers who demand precision, efficiency, and guest satisfaction in every wash cycle.
Complete automation systems for hospitality laundry operations—from RFID tracking to automated sorting and real-time reporting.
Complete rental linen management system using RFID technology for garment tracking, route accounting, and enterprise management. Includes customer relations, garment tracking, invoicing, and real-time web interface for delivery schedules.
High-speed automated garment sorting system processing up to 3,800 garments per hour. Reduces workforce requirements by up to 70% while ensuring error-free sorting and automatic tracking of every item.
Real-time cart tracking with check-in/check-out functionality, electronic delivery manifests, product variance reporting, and customer web interface. Includes optional route driver module and RFID cart identification.
Automated wash aisle system enabling one-operator management with fully documented operation data. Automatically transfers goods between washers, dryers, and conveyors while providing complete process traceability.
Access critical plant performance data anytime, from anywhere. Receive real-time alerts, monitor employee performance 24/7, and access multiple sites from smartphones, tablets, or PCs using any browser.
Integrated productivity tracking system that collects and reports on operator work, machine utilization, and plant throughput. Proven to increase pounds per operator hour by up to 35% within four months.
Hotels and resorts demand flawless linen service—every guest expects crisp, clean sheets and fresh towels without fail. Softrol's Hotel Linen Management System delivers that excellence through intelligent automation. Our RFID-enabled tracking ensures every item is accounted for from checkout to delivery, while automated sorting systems process thousands of pieces per hour with zero errors. Real-time dashboards accessible from any device give you complete visibility into inventory levels, processing status, and route deliveries, helping you maintain optimal par levels and eliminate stockouts during peak occupancy periods.
See how hotels and laundry services achieve operational excellence with Softrol automation systems.
"Excellent Hard Working Employees and Customer Service-Robert L. / Acworth Georgia"
"Softrol has been a leader in innovation since the 80's! Real innovation, not copycat, or imitations! Innovation comes from the creators mind! Softrol has creators not imitators and they don't stop in their efforts to make their products better!"
"Excellent Hard Working Employees and Customer Service-Robert L. / Acworth Georgia"
"Softrol has been a leader in innovation since the 80's! Real innovation, not copycat, or imitations! Innovation comes from the creators mind! Softrol has creators not imitators and they don't stop in their efforts to make their products better!"
"Excellent Hard Working Employees and Customer Service-Robert L. / Acworth Georgia"
"Softrol has been a leader in innovation since the 80's! Real innovation, not copycat, or imitations! Innovation comes from the creators mind! Softrol has creators not imitators and they don't stop in their efforts to make their products better!"
Over 35 years of proven innovation in industrial laundry automation.
Round-the-clock technical support via phone or email with comprehensive ticket tracking to keep your hospitality laundry operations running without interruption.
Single-source provider offering complete design, manufacturing, and software development—from initial consultation through installation and ongoing optimization for hospitality clients.
Documented labor reductions up to 77% and productivity increases of 35% within four months, backed by case studies from leading hotel laundry operations.
Specialized knowledge in hospitality linen management serving major hotel chains, resorts, and commercial laundry providers across North America and internationally since 1987.
Industry experts driving innovation in hospitality laundry automation.
Chief Executive Officer
Chad Keith leads Softrol Systems as Chief Executive Officer, guiding the company's strategic vision in hospitality laundry automation and industrial textile services technology. With deep roots in the company's founding principles, Chad oversees the development and deployment of innovative linen management solutions serving major hotel chains and commercial laundry operations worldwide. His leadership focuses on forging long-term partnerships with hospitality clients, ensuring Softrol remains at the forefront of RFID tracking technology, automated sorting systems, and integrated plant management software. Under his direction, Softrol has expanded from a regional automation provider to an internationally recognized leader serving Fortune 1000 companies and hospitality brands across North America and beyond, maintaining the company's commitment to turnkey solutions, 24/7 support, and customer success.
President
Brent Keith serves as President of Softrol Systems, overseeing day-to-day operations and the execution of innovative laundry automation solutions for the hospitality industry. His role encompasses managing product development, manufacturing operations, and customer implementation projects that have transformed linen management for hotels, resorts, and commercial laundry facilities. Brent's operational expertise ensures that Softrol's automated sorting systems, RFID tracking platforms, and integrated wash aisle solutions deliver measurable results—including documented labor reductions of up to 70% and productivity gains of 35% or more. Working closely with engineering, sales, and support teams, he maintains Softrol's reputation for delivering robust, turnkey systems backed by comprehensive technical support. His hands-on approach and commitment to customer success have been instrumental in establishing long-term partnerships with leading hospitality laundry operations.
VP Finance & Administration
Bob Benjamin serves as Vice President of Finance & Administration at Softrol Systems, where he oversees the financial operations and administrative infrastructure supporting the company's hospitality laundry automation solutions. His role encompasses financial planning, budgeting, and resource allocation that enable Softrol to invest in continuous innovation while maintaining competitive pricing for hotels and commercial laundry operations. Bob ensures operational efficiency across departments, manages vendor relationships for critical components used in RFID systems and automated sorting equipment, and implements financial controls that support the company's growth trajectory. His strategic financial management allows Softrol to offer comprehensive service agreements, maintain robust parts inventory for 24/7 support commitments, and fund research and development initiatives that keep the company at the forefront of industrial laundry technology for the hospitality sector.
VP Operations
Ryan Keith serves as Vice President of Operations at Softrol Systems, leading the manufacturing, installation, and implementation of advanced laundry automation systems for hospitality clients. His operational leadership ensures seamless project execution—from custom system design through equipment fabrication, on-site installation, and employee training at hotel laundry facilities and commercial processing plants. Ryan oversees production teams, quality control processes, and field service operations that have delivered hundreds of successful installations across North America. His focus on operational excellence ensures that complex projects involving automated rail systems, RFID tracking networks, and integrated wash aisle controls are completed on schedule and within budget. By coordinating closely with engineering and support teams, Ryan maintains Softrol's reputation for delivering turnkey solutions that immediately improve productivity and reduce labor costs for hospitality laundry operations.
What is linen in hotel management?
Linen in hotel management refers to all textile items used in guest rooms and hotel facilities, including bed sheets, pillowcases, towels, bathrobes, tablecloths, and napkins. Effective linen management ensures adequate inventory levels, proper tracking of items through washing cycles, and timely delivery to maintain guest satisfaction and operational efficiency.
What is hotel laundry management?
How much does hotel management software cost?
How does RFID tracking improve hotel linen management?
Can automated sorting systems handle different types of hotel linens?
What kind of productivity improvements can hotels expect?
How quickly can a hotel linen management system be implemented?
What maintenance and support is included with the system?
Speak with our hospitality laundry experts to discover how Softrol's integrated systems can reduce costs and improve efficiency.
Pioneering laundry automation since 1987
Trusted by leading international corporations
Round-the-clock technical assistance guarantee
Tell us about your hospitality laundry operation and we'll design a system that meets your specific processing volume, space, and budget requirements.
For immediate assistance, feel free to give us a direct call at +1 770-974-2700 You can also send us a quick email at pds@softrol.com
For immediate assistance, feel free to give us a direct call at +1 770-974-2700 You can also send us a quick email at pds@softrol.com