Automated Laundry Services in Nevada

As CEO of Softrol Systems, Chad Keith leads the strategic vision for the company's continued innovation in industrial laundry automation. With deep roots in the textile services industry through his family's Keith Associates consulting firm, Chad brings decades of operational expertise to every client engagement. Under his leadership, Softrol has expanded from basic control systems to comprehensive Total Plant Management solutions, establishing partnerships with Fortune 1000 companies and international clients. Chad's commitment to forging true partnerships with customers ensures that Softrol's automation technologies are designed not just to meet specifications, but to drive measurable improvements in productivity, efficiency, and profitability for laundry operations across Nevada and beyond. His hands-on approach and focus on customer success have made Softrol the trusted automation partner for hundreds of industrial laundries.

As President of Softrol Systems, Brent Keith oversees day-to-day operations and client relations, ensuring that every automated laundry system delivers on the company's promise of quality and performance. Coming from the Keith Associates consulting background, Brent has been instrumental in Softrol's evolution from a controls manufacturer to a comprehensive automation solutions provider. His operational focus ensures seamless project execution from initial assessment through installation and ongoing support. Brent works closely with Nevada clients and facilities nationwide to understand their unique challenges—whether dealing with labor shortages, capacity constraints, or competitive pressures—and translates those needs into effective automation strategies. His dedication to open communication and milestone-driven project management has earned Softrol a reputation for delivering turnkey systems on time and within budget. Brent's leadership ensures that every client, from small regional laundries to major healthcare and hospitality operations, receives the same level of attention and expertise.

Paul Sharkey serves as Softrol's Western Region Representative, bringing the company's automation expertise directly to Nevada and throughout the western United States. With extensive knowledge of Softrol's complete product portfolio—from SoftSort automated sorting to AutoPulse wash aisle systems to LOIS remote monitoring—Paul helps industrial laundries, healthcare facilities, and uniform services evaluate their automation needs and develop implementation strategies. He understands the unique operational challenges facing Nevada laundries, including the state's diverse market from Las Vegas hospitality operations to rural industrial facilities. Paul works closely with clients to assess current workflows, identify bottlenecks, calculate ROI projections, and design systems that fit specific floor space and capacity requirements. His consultative approach ensures that Nevada businesses invest in automation technologies that deliver measurable results. Whether you're considering your first automated system or expanding existing capabilities, Paul provides expert guidance backed by Softrol's 35+ years of industry leadership and hundreds of successful installations across North America.