Advanced Automated Laundry Services in Wisconsin

As CEO of Softrol Systems, Chad Keith leads the strategic vision for the company's continued innovation in industrial laundry automation. With deep roots in the textile services industry, Chad brings decades of operational insight to every customer partnership. He oversees the company's expansion into new technologies and markets while maintaining Softrol's commitment to exceptional customer service. Under his leadership, Softrol has established itself as an international leader in automation solutions, serving Fortune 1000 companies and regional operators alike. Chad champions the company's core values of customer partnership, robust engineering, and long-term support relationships. He works directly with major accounts to ensure Softrol's solutions deliver measurable ROI and operational excellence. His hands-on approach to leadership ensures that every Softrol system reflects the company's 35-year commitment to quality and innovation.

Brent Keith serves as President of Softrol Systems, overseeing day-to-day operations and ensuring the company's automation solutions exceed customer expectations. With extensive experience in industrial automation and textile services, Brent manages all aspects of project execution from initial consultation through post-installation support. He works closely with engineering, manufacturing, and service teams to maintain Softrol's reputation for turnkey solutions that deliver immediate operational improvements. Brent's focus on operational excellence ensures every system is designed, built, and installed to the highest standards. He maintains direct relationships with key customers across North America, understanding their unique challenges and developing innovative solutions that drive profitability. His commitment to continuous improvement has led to significant advancements in system reliability and performance metrics. Brent ensures that Softrol remains at the forefront of industrial automation technology while maintaining the personalized service approach that has defined the company since 1987.

Ryan Keith leads all operational functions at Softrol Systems as Vice President of Operations, ensuring seamless project execution and manufacturing excellence. He oversees the coordination between engineering design, manufacturing production, and field installation teams to deliver integrated automation systems on time and on budget. Ryan's operational expertise ensures that complex multi-system installations are executed flawlessly with minimal disruption to customer operations. He has implemented advanced project management methodologies that have significantly improved installation timelines and system reliability. Ryan works directly with customers during the implementation phase, managing all aspects of system deployment from pre-installation planning through final testing and validation. His focus on quality control and process optimization has made Softrol's manufacturing and installation operations industry-leading. Ryan's hands-on approach ensures every automation system meets rigorous performance standards before customer handoff. Under his operational leadership, Softrol consistently delivers the turnkey solutions that have made the company the preferred automation partner for leading laundry operations.

David Tallent serves as Director of Engineering at Softrol Systems, leading the technical innovation that drives the company's industry-leading automation solutions. With extensive experience in industrial controls and automation systems, David oversees all engineering design and development initiatives. He manages a team of specialized engineers who create custom automation solutions tailored to each customer's unique operational requirements and facility constraints. David's engineering expertise spans mechanical systems, electrical controls, software integration, and industrial networking—ensuring all Softrol systems work together seamlessly. He has been instrumental in developing breakthrough technologies including LOIS remote monitoring, Pan-N-Zoom rail visualization, and advanced RFID integration. David works directly with customers during the design phase to ensure proposed systems will deliver targeted productivity improvements and ROI. His commitment to engineering excellence ensures every Softrol system is built with robust, reliable components designed for decades of continuous operation. Under his technical leadership, Softrol continues to push the boundaries of what's possible in industrial laundry automation.