Automated Laundry Services in Tennessee

As CEO of Softrol Systems, Chad Keith leads the company's strategic vision and commitment to delivering cutting-edge automation solutions for the textile services industry. With deep roots in the company's founding family and decades of experience in industrial automation, Chad oversees Softrol's continued innovation in laundry technology, ensuring Tennessee and nationwide clients receive world-class systems that dramatically improve operational efficiency. Under his leadership, Softrol has expanded its product portfolio to include comprehensive plant management solutions, RFID tracking systems, and remote monitoring capabilities that have transformed how industrial laundries operate. Chad's focus on customer partnerships and technological excellence has positioned Softrol as the go-to automation provider for major hospitality, healthcare, and uniform service operations throughout Tennessee and North America.

Brent Keith serves as President of Softrol Systems, bringing extensive expertise in operations management and customer relations to drive the company's day-to-day success. As a member of the founding family, Brent has been instrumental in Softrol's growth from a specialized controls manufacturer to a comprehensive automation solutions provider serving Tennessee's industrial laundries and textile service operations. He oversees project execution, ensuring seamless implementation of complex automated systems including sorting equipment, RFID tracking, and material handling solutions. Brent's hands-on approach to customer partnerships has earned Softrol its reputation for delivering turnkey solutions that consistently exceed performance expectations. His commitment to open communication and milestone-driven project management ensures Tennessee clients experience smooth transitions to automated operations with minimal disruption to their existing workflows.

Ryan Keith serves as Vice President of Operations, overseeing the manufacturing, quality control, and logistics that deliver Softrol's industry-leading automation systems to Tennessee laundries and textile service providers. With comprehensive knowledge of industrial automation engineering and production management, Ryan ensures every system component meets Softrol's rigorous quality standards before leaving the company's Georgia manufacturing facility. His operational expertise enables efficient project timelines and seamless coordination between design, manufacturing, and installation teams serving Tennessee clients. Ryan's focus on continuous improvement and lean manufacturing principles has enhanced Softrol's ability to deliver complex automated sorting, tracking, and material handling systems on schedule and within budget. His leadership in operations management ensures Tennessee facilities receive reliable, thoroughly tested automation solutions backed by responsive technical support.

David Tallent leads Softrol's engineering team as Director of Engineering, bringing deep technical expertise in industrial controls, automation systems, and plant integration to every Tennessee laundry project. With responsibility for system design, engineering specifications, and technical innovation, David ensures Softrol's automation solutions incorporate the latest advances in RFID technology, conveyor systems, and process controls. His team designs custom configurations that maximize efficiency within each facility's unique floor space and operational constraints, whether serving Nashville hospitality laundries or Memphis healthcare linen services. David's engineering leadership has been critical to developing Softrol's advanced features including LOIS remote monitoring, Pan-N-Zoom rail visualization, and image-based code readers that have revolutionized garment sortation. Tennessee clients benefit from his commitment to creating robust, scalable automation systems that deliver measurable ROI through reduced labor costs and increased throughput.