Advanced Automated Laundry Services in California

As CEO of Softrol Systems, Chad Keith leads the company's strategic direction and continued innovation in industrial laundry automation. With deep roots in the textile services industry through the founding principals' work at Keith Associates, Chad brings extensive expertise in wet process automation and industrial consulting. Under his leadership, Softrol has evolved from a controls manufacturer into an international automation leader serving Fortune 1000 companies worldwide. Chad's vision focuses on forging genuine partnerships with customers, delivering turnkey solutions that drive measurable productivity gains and operational efficiency. He champions Softrol's commitment to quality manufacturing, responsive 24/7 support, and continuous technological advancement that keeps pace with the evolving needs of industrial laundries across North America and internationally.

As President of Softrol Systems, Brent Keith oversees the company's operations, client relationships, and product development initiatives. Drawing from the founding principles established through Keith Associates' industrial consulting work, Brent has been instrumental in expanding Softrol's capabilities from basic machine controls to comprehensive total plant management solutions. His leadership has guided major company milestones including the expansion to Softrol's 40,000 square foot facility and the development of innovative products like LOIS for remote plant monitoring. Brent maintains a hands-on approach to customer partnerships, ensuring that Softrol's solutions address real operational challenges faced by industrial and institutional laundries. His commitment to open communication, milestone reviews, and robust system delivery has established Softrol's reputation for reliability and innovation throughout the textile services industry.

Bob Benjamin serves as Vice President of Finance & Administration at Softrol Systems, where he oversees the company's financial operations, administrative functions, and strategic business planning. With a comprehensive understanding of the industrial automation business model, Bob ensures that Softrol maintains the financial stability and operational structure necessary to deliver complex automation projects on time and within budget. His expertise in financial management has supported Softrol's growth from a startup in 1987 to an international leader with installations serving major corporations worldwide. Bob's careful stewardship of company resources enables Softrol to invest in research and development, maintain a skilled workforce, and provide the robust support infrastructure that customers depend on. His administrative leadership ensures seamless coordination between sales, engineering, manufacturing, and service departments, creating the integrated approach that defines Softrol's turnkey solution methodology.

Ryan Keith serves as Vice President of Operations at Softrol Systems, where he directs manufacturing, installation, and operational excellence initiatives. With deep knowledge of industrial laundry processes and automation technology, Ryan oversees the production of Softrol's complete product line from their 40,000 square foot manufacturing facility. His operational leadership ensures that complex automation systems are built to exacting standards, tested thoroughly, and installed seamlessly at customer facilities. Ryan's expertise spans the entire project lifecycle from initial engineering through final commissioning, making him instrumental in delivering the turnkey solutions that have become Softrol's hallmark. He works closely with engineering and service teams to continuously improve manufacturing processes, reduce installation timelines, and enhance system reliability. Ryan's commitment to operational excellence and quality control has been crucial in establishing Softrol's reputation for delivering robust, high-performance automation systems to demanding industrial laundry environments.