Brent Keith serves as President of Softrol Systems, bringing decades of industry expertise to guide the company's operational excellence and customer success initiatives. As a principal since Softrol's incorporation in 1987, Brent has been instrumental in transforming the company from its Keith Associates consulting roots into a full-service automation provider. He oversees the implementation of advanced systems across Texas and international markets, ensuring clients receive comprehensive solutions from initial design through installation and ongoing support. Brent's hands-on approach to customer partnerships has helped major Texas laundries and Fortune 1000 companies achieve dramatic efficiency improvements through automated sorting, wash aisle systems, and real-time production monitoring. His focus on quality, innovation, and responsive service ensures Texas facilities receive state-of-the-art automation backed by industry-leading expertise and 24/7 technical support.