AutoPulse Wash Systems
Fully automated wash aisle systems that eliminate manual handling while providing complete operation documentation. Single-operator control manages entire processing workflows with real-time monitoring.
Transform your hotel's laundry operations with Softrol's comprehensive commercial solutions. From automated wash aisle systems to RFID-enabled linen tracking, our integrated equipment and software deliver 35% productivity increases while reducing labor costs. Get reliable, 24/7-supported technology that ensures consistent guest satisfaction.

Complete automation solutions designed specifically for hospitality laundry operations, from processing to tracking.
Fully automated wash aisle systems that eliminate manual handling while providing complete operation documentation. Single-operator control manages entire processing workflows with real-time monitoring.
RFID-enabled tracking systems for towels, sheets, and uniforms. Monitor inventory levels, delivery schedules, and product lifecycle to optimize operations and reduce losses.
PulseNet Production System tracks operator performance and machine utilization in real-time. Increase pounds per operator hour by up to 35% with data-driven insights.
Round-the-clock support services with customized ticket tracking system. Protect your investment with immediate response to equipment issues and comprehensive system maintenance.
Automated ChemPulse chemical injection systems ensure precise detergent and additive dispensing. Flow meter-based technology provides consistent cleaning results and cost control.
Automated rail systems and conveyor solutions for seamless linen movement from sorting to processing. Reduce manual labor while maintaining efficient workflow throughout your facility.
Hotels require consistent, high-volume laundry processing to maintain guest satisfaction. Our integrated automation solutions transform traditional laundry operations into efficient, data-driven systems. With over 35 years of hospitality industry experience, we deliver turnkey solutions that reduce labor costs while improving quality and reliability. From automated washing systems to real-time tracking, our technology ensures your hotel maintains spotless linens while maximizing operational efficiency.

Leading hospitality brands trust our solutions for reliable laundry operations.
Over three decades of innovation in commercial laundry automation.
Round-the-clock technical support ensures your operations never stop running.
Customers achieve up to 35% productivity increases in just four months.
Complete design, manufacturing, and software development from a single trusted source.
Over 35 years serving hospitality and textile services industry leaders.
Industry leaders driving laundry automation innovation.

Chief Executive Officer
As Chief Executive Officer, Chad Keith leads Softrol Systems' strategic vision and operational excellence. With deep industry knowledge spanning over three decades, Chad guides the company's mission to deliver innovative automation solutions that transform hospitality laundry operations. Under his leadership, Softrol has evolved from a small automation firm into an internationally recognized leader, serving Fortune 1000 companies worldwide. Chad's commitment to customer partnership and technological innovation ensures that hotels and commercial laundries receive cutting-edge solutions that drive measurable results. His hands-on approach to customer relationships has been instrumental in establishing Softrol's reputation for exceptional service and reliability in the textile services industry.

President
Brent Keith serves as President of Softrol Systems, bringing extensive experience in commercial laundry automation and business development. As a key leader in the company's growth trajectory, Brent oversees daily operations while maintaining Softrol's commitment to innovative solutions for the hospitality industry. His deep understanding of laundry operations challenges enables him to work closely with hotel clients to develop customized automation systems that deliver tangible results. Brent's leadership has been crucial in expanding Softrol's technological capabilities, from basic controls to comprehensive automated systems that manage entire plant operations. His focus on customer success and operational efficiency has helped establish long-term partnerships with leading hospitality brands and commercial laundry operators nationwide.

VP Operations
Ryan Keith serves as VP Operations, overseeing the manufacturing and delivery of Softrol's advanced laundry automation systems. With comprehensive knowledge of industrial automation technologies, Ryan ensures that every system meets the demanding requirements of hospitality and commercial laundry operations. His operational expertise spans from initial system design through installation and ongoing support, ensuring seamless integration of Softrol's technology into existing facilities. Ryan's hands-on approach to operations management has been key to maintaining Softrol's reputation for quality and reliability. Under his oversight, the company has successfully delivered hundreds of automation systems, consistently meeting project timelines while maintaining the highest standards of quality and performance that hospitality clients depend on for their critical laundry operations.
What type of washing machines do hotels use?
Hotels typically use commercial-grade continuous batch washers or large-capacity washer-extractors designed for high-volume processing. These machines feature automated controls, precise chemical dispensing, and integration capabilities with material handling systems for efficient linen processing.
How do hotels handle laundry?
What do hotels use to clean laundry?
How much does hotel laundry automation cost?
What is the ROI on laundry automation equipment?
Do you provide 24/7 support for hotel laundry equipment?
Can your systems integrate with existing hotel laundry equipment?
How long does installation of hotel laundry automation take?
Our automation experts are ready to discuss your hotel's specific laundry needs.
Providing hotel laundry automation solutions across North America and internationally.
Global Reach
Service Coverage
24/7/365
Support Hours
35+ Years
Experience
Contact us to discuss your hotel laundry automation project.
Internationally recognized automation leader
Trusted by major corporations worldwide
Premium automation system manufacturing
Get a custom automation solution designed for your facility's specific requirements and volume needs.
For immediate assistance, feel free to give us a direct call at +1 770-974-2700 You can also send us a quick email at pds@softrol.com
For immediate assistance, feel free to give us a direct call at +1 770-974-2700 You can also send us a quick email at pds@softrol.com