Advanced Automated Laundry Services in North Carolina

As CEO of Softrol Systems, Chad Keith leads the company's strategic vision and operational excellence initiatives. With deep roots in the textile services automation industry dating back to the company's founding by the Keith family in 1987, Chad brings decades of leadership experience to his role. Under his guidance, Softrol has evolved from providing basic control systems to delivering comprehensive Total Plant Management solutions that serve Fortune 1000 companies and leading industrial laundries across North America and internationally. Chad's commitment to innovation, customer partnership, and technological advancement continues to position Softrol as the industry leader in automated laundry solutions. His strategic direction ensures that Softrol remains at the forefront of emerging technologies like RFID tracking, remote monitoring through LOIS, and high-speed automated sorting systems that deliver measurable ROI for customers.

Brent Keith serves as President of Softrol Systems, overseeing day-to-day operations and driving the company's continued growth in the industrial laundry automation sector. As a member of the founding Keith family, Brent has been instrumental in Softrol's transformation from a small industrial consulting firm into an internationally recognized automation leader. His operational expertise encompasses all aspects of the business, from engineering and manufacturing to customer service and support. Brent's hands-on approach ensures that Softrol maintains its reputation for delivering turnkey, robust solutions backed by exceptional service. He works closely with major customers including Aramark, Crown Health Care Laundry Services, and other industry leaders to understand their evolving needs and translate them into innovative automation solutions. Under Brent's operational leadership, Softrol has achieved significant milestones including the installation of over 500 chemical dispensing systems and the deployment of advanced garment sorting technology across North America.

Bob Benjamin serves as Vice President of Finance & Administration at Softrol Systems, where he oversees all financial operations, administrative functions, and business processes that support the company's growth. With extensive experience in financial management for technology-driven manufacturing companies, Bob ensures fiscal responsibility while enabling strategic investments in research, development, and customer service capabilities. His financial leadership has been critical in supporting Softrol's expansion from its 40,000 square foot facility in Acworth, Georgia, and in funding the development of groundbreaking technologies like the LOIS remote monitoring platform and Pan-N-Zoom rail visualization systems. Bob works closely with the executive team to evaluate new market opportunities, assess capital equipment investments, and maintain the financial health necessary to provide world-class support to customers across North America and internationally. His administrative oversight ensures operational efficiency across all departments.

Ryan Keith serves as Vice President of Operations at Softrol Systems, overseeing manufacturing, installation, and service delivery for the company's complete line of automation solutions. As part of the third generation of Keith family leadership, Ryan brings fresh perspectives combined with deep understanding of the textile services industry cultivated since childhood. His operational responsibilities span from managing the production of hardware components like SmartStation touchscreens and rail system modules to coordinating complex installations at customer facilities across North America. Ryan's focus on operational excellence ensures that every Softrol system is manufactured to the highest quality standards and installed with precision. He has been instrumental in streamlining installation processes, reducing project timelines, and improving the customer experience during system deployment. Ryan also oversees the coordination between engineering, manufacturing, and field service teams to ensure seamless execution of turnkey automation projects. His leadership in operations has helped Softrol maintain its reputation for delivering robust, reliable systems that perform as promised from day one.