Expert Laundry Chemical Injection System Design, Installation & Support

Chad Keith leads Softrol Systems as Chief Executive Officer, bringing extensive leadership experience to guide the company's strategic direction in laundry automation technology. Under his leadership, Softrol has continued to innovate and expand its market presence, maintaining its position as an international leader in industrial automation. Chad's vision focuses on delivering cutting-edge solutions that help customers achieve greater operational efficiency and profitability. His commitment to excellence ensures that Softrol's turnkey solutions meet the evolving needs of the textile services industry. Chad oversees all aspects of the business, from product development to customer relationships, ensuring that Softrol maintains its reputation for quality and service excellence.

Brent Keith serves as President of Softrol Systems, overseeing the company's day-to-day operations and strategic initiatives. With deep expertise in the laundry automation industry, Brent plays a crucial role in driving innovation and ensuring customer satisfaction across all Softrol product lines. His leadership has been instrumental in expanding Softrol's capabilities from basic controls to comprehensive automated systems that manage entire plant operations. Brent's focus on operational excellence and customer partnerships has helped establish Softrol as a trusted provider of turnkey solutions. He works closely with the engineering and sales teams to ensure that Softrol's products continue to meet the demanding requirements of industrial and institutional laundries worldwide.

David Tallent leads Softrol's engineering team as Director of Engineering, bringing extensive technical expertise to the development of advanced laundry automation solutions. His leadership is crucial in designing and refining ChemPulse chemical injection systems and other innovative products that have made Softrol an industry leader. David oversees the technical aspects of system design, ensuring that each solution meets the highest standards for reliability, efficiency, and performance. His engineering background enables him to translate customer requirements into practical, cost-effective automation solutions. David's commitment to continuous improvement and technological advancement helps Softrol stay at the forefront of industrial laundry automation, delivering systems that provide measurable benefits to customers' operations.