Advanced Automated Laundry Services in Colorado

As Chief Executive Officer of Softrol Systems, Chad Keith leads the company's strategic vision and overall operations. With deep roots in the industrial automation industry, Chad oversees Softrol's commitment to delivering innovative textile services solutions that drive operational efficiency for laundries nationwide, including growing markets throughout Colorado. Under his leadership, Softrol has expanded its technological capabilities while maintaining the customer-centric approach established over three decades ago. Chad works closely with the executive team to ensure clients receive turnkey automation systems backed by industry-leading support. His focus on fostering partnerships and maintaining open communication channels has positioned Softrol as a trusted advisor to Fortune 1000 companies and independent laundry operators alike, helping them navigate the complexities of plant automation and achieve measurable productivity gains.

Brent Keith serves as President of Softrol Systems, bringing extensive experience in industrial laundry automation and business operations. In his role, Brent is responsible for driving the company's day-to-day strategic initiatives, ensuring seamless delivery of automated solutions from initial consultation through installation and ongoing support. His hands-on approach to client relationships has been instrumental in Softrol's reputation for understanding each customer's unique operational challenges and delivering customized automation that delivers ROI. Brent oversees product development initiatives, working with engineering and sales teams to translate market needs into innovative solutions like the SoftSort autosortation system and LOIS remote monitoring platform. His commitment to operational excellence ensures Colorado laundry facilities receive not just cutting-edge technology, but comprehensive partnership throughout their automation journey. With a focus on building long-term relationships, Brent champions Softrol's core value of partnering with customers to create joint ventures of success.

Bob Benjamin serves as Vice President of Finance & Administration at Softrol Systems, overseeing the company's financial operations, administrative functions, and business planning. With a strategic mindset and meticulous attention to financial detail, Bob ensures Softrol maintains the fiscal health necessary to invest in R&D, maintain robust inventory of replacement parts, and provide competitive pricing on automation projects. His role encompasses managing budgeting processes, financial reporting, contract administration, and resource allocation that enables Softrol's engineering and service teams to deliver exceptional results. Bob works closely with the executive leadership to evaluate new market opportunities and assess the financial viability of product development initiatives. His expertise in streamlining administrative processes has contributed to Softrol's ability to respond quickly to customer needs, from providing rapid quotes for automation projects to coordinating warranty services for Colorado laundry facilities. Bob's financial stewardship supports Softrol's continued investment in technology innovation while maintaining the stability that customers depend on for long-term partnership.

Ryan Keith serves as Vice President of Operations at Softrol Systems, leading the company's manufacturing, engineering deployment, and project execution teams. In this critical role, Ryan ensures that Softrol's innovative automation designs are manufactured to exacting standards and installed flawlessly at customer facilities across North America. He oversees the company's 40,000 square foot Acworth, Georgia facility where Softrol designs, builds, and tests sophisticated control systems, material handling equipment, and software platforms. Ryan's operational expertise is essential to coordinating complex installation projects that involve automated sortation systems, rail networks, and integrated plant management software. He manages relationships with equipment partners and ensures quality control throughout the manufacturing process, from procurement of components to final system commissioning. His focus on continuous improvement and lean manufacturing principles has enabled Softrol to scale production while maintaining the customization capabilities that differentiate the company. For Colorado laundry operators, Ryan's leadership means reliable, well-engineered systems delivered on schedule and backed by thorough documentation and training.