Brent Keith serves as President of Softrol Systems, bringing extensive experience in industrial automation and textile services to his role. As a key member of the founding team that incorporated Softrol in 1987, Brent has been instrumental in the company's evolution from basic MicroPulse controls to comprehensive Total Plant Management solutions. His operational expertise has guided Softrol through major milestones including partnerships with leading OEM manufacturers, expansion into automated garment sorting systems, and the development of RFID-based tracking technologies. Brent's hands-on approach to customer partnerships ensures that Softrol's solutions are designed with real-world operational needs in mind. He oversees the implementation of turnkey automation projects from initial design through manufacturing and installation, maintaining Softrol's reputation for robust, reliable systems. His commitment to open communication and milestone reviews has fostered long-term relationships with clients across healthcare, hospitality, and industrial laundry sectors, helping them achieve significant improvements in efficiency and profitability through automation.