Leadership

Chad founded Softrol Systems in 1987 with the vision of building a high technology company that would address the many wet processing, process control and automation problems, such as those found in traditional wet process industries including the textile manufacturing and textile rental industries.

With over 38 years of professional, technical and managerial experience, Chad is responsible for overall operations and delivery of innovative solutions to client organizations. Prior to Softrol, Chad founded and managed another successful company, Keith Associates, in 1976.

Chad is active in several industry organizations including Uniform Textile Services Association, Textile Rental Services Association, American Association of Textile Chemists and Colorists, and American Chemical Society.

Chad’s education includes a B.S. in Chemistry from the University of Georgia, an Associate degree in Engineering from Kennesaw State University, U.S. Navy electronic school, and an electronics degree from DeVry Institute.

Brent has served as Softrol’s president since 1989 and is responsible for all of Softrol’s manufacturing and engineering functions. Brent has over 32 years of professional, technical, and managerial experience with three companies including National Linen Services (division of National Services Industries), Keith Associates, Inc., and Softrol Systems, Inc.

Brent’s experience with National Linen was as Laboratory Supervisor of their Textile Lab. During this time, he was instrumental in integrating computer systems into the collection, reporting, and storage of laboratory results. He also led the wash formulation development of a new type of continuous wash system. After National Linen, Brent joined Keith Associates where he specialized in consulting projects that entailed startup and integration of fully automated laundries and reporting systems. He was awarded a U.S. Patent on a new type of washing machine while at Keith Associates.

Brent studied chemistry and information systems at Kennesaw State University and Georgia State University.

Bob has been Vice President of Finance for Softrol Systems, Inc. since 2000. He has over 30 years of executive management responsibility serving in a variety of positions with major corporations including Director of Parts and Service Division for Borg Warner UK, Director of Corporate Business Planning for Borg Warner Corporation, and Vice President of Operations for Stoneridge Resources, Inc. Bob is a graduate of the University of Minnesota, and received his MBA from Wharton School of Finance.

Ryan grew up around Softrol and rejoined the company in 2012. Prior to Softrol, he wrote and designed software solutions for Delta Airlines and Intellitrans. Ryan holds a computer science degree from Georgia Tech.

Roger joined Softrol in 1992. Prior to that he was Operations Manager for Shared Hospital Services Nashville. With over 35 years of mechanical and technical experience in the industry, Roger provides a wealth of experience and guidance to our operations team. His strengths help Softrol to service our core marketplace and to position us for continued growth.

Dave brings over 35 years of industry experience gained from promoting industrial laundry equipment with a focus on customer needs and after-sales support. He has worked for over 20 years as an inside sales rep. and product specialist, and over 15 years as an outside sales rep. and marketing leader. During his career, he has utilized his expertise with industrial dryers to consult with large laundries who were interested in improving their wash aisle drying processes.

Dave also holds a Bachelor of Science degree in Business Administration with a Computer Science minor. In his current role, his work with sales and marketing includes brand campaign development and new product initiatives, as well as, providing our sales team with strategic direction and insights.

Don joined Softrol in 2002 and has over 15 years of experience in the laundry industry. Prior to Softrol Don was with IBM where he was recognized numerous times for outstanding performance and technical expertise. Don is an honors graduate of Iowa State University where he majored in electrical engineering.

Zach brings 8+ years of industry experience working in product design, process, and plant engineering roles. He holds a Bachelor of Science in Mechanical Engineering Technology from Kennesaw State University. Zach is a licensed Professional Engineer in the state of Georgia within the Mechanical Engineering discipline.