Leadership

Chad founded Softrol Systems in 1987 with the vision of building a high technology company that would address the many wet processing, process control and automation problems, such as those found in traditional wet process industries including the textile manufacturing and textile rental industries.

With over 38 years of professional, technical and managerial experience, Chad is responsible for overall operations and delivery of innovative solutions to client organizations. Prior to Softrol, Chad founded and managed another successful company, Keith Associates, in 1976.

Chad is active in several industry organizations including Uniform Textile Services Association, Textile Rental Services Association, American Association of Textile Chemists and Colorists, and American Chemical Society.

Chad’s education includes a B.S. in Chemistry from the University of Georgia, an Associate degree in Engineering from Kennesaw State University, U.S. Navy electronic school, and an electronics degree from DeVry Institute.

Brent has served as Softrol’s president since 1989 and is responsible for all of Softrol’s manufacturing and engineering functions. Brent has over 32 years of professional, technical, and managerial experience with three companies including National Linen Services (division of National Services Industries), Keith Associates, Inc., and Softrol Systems, Inc.

Brent’s experience with National Linen was as Laboratory Supervisor of their Textile Lab. During this time, he was instrumental in integrating computer systems into the collection, reporting, and storage of laboratory results. He also led the wash formulation development of a new type of continuous wash system. After National Linen, Brent joined Keith Associates where he specialized in consulting projects that entailed startup and integration of fully automated laundries and reporting systems. He was awarded a U.S. Patent on a new type of washing machine while at Keith Associates.

Brent studied chemistry and information systems at Kennesaw State University and Georgia State University.

Since 2000, Bob has been Softrol’s Vice President of Finance. He has over 30 years of executive management responsibility serving in a variety of positions with major corporations including Director of Parts and Service Division for Borg Warner UK, Director of Corporate Business Planning for Borg Warner Corporation, and Vice President of Operations for Stoneridge Resources, Inc. Bob is a graduate of the University of Minnesota, and received his MBA from Wharton School of Finance.

Ryan grew up around Softrol and rejoined the company in 2012. Prior to Softrol, he wrote and designed software solutions for Delta Airlines and Intellitrans. Ryan holds a computer science degree from Georgia Tech.

Don joined Softrol in 2002 and has over 15 years of experience in the laundry industry. Prior to Softrol Don was with IBM where he was recognized numerous times for outstanding performance and technical expertise. Don is an honors graduate of Iowa State University where he majored in electrical engineering.

David joined Softrol in 1994 as a programmer. He previously managed CAD/CAM systems for Conklin Instruments, a telcon company, and Micromeritics, a manufacturer of chemical analysis equipment. Prior to that, he was an electrical engineer at Woodman Company, helping design snack food packaging machinery. His time at Conklin was particularly satisfying, creating a design and drafting department from the ground up, choosing the hardware, and hiring and training his employees.
In his first year, David created the first Windows version of PulseNet, and at the same time translated it into Spanish and French. He has since expanded the PulseNet suite of software into twenty-six individual programs, servicing many of Softrol’s product lines. His Softrol travels have taken him all over the country installing and training on the software, and several foreign countries, including Venezuela and Germany.
In his leisure time he has pursued a number of interests, including motorcycle road racing (number one in his class in 1977), acting and directing in Atlanta theatre, numerous extra and stand-in movie roles (was Gary Busey’s stand-in in the movie “The Bear”), and firearms collecting and plinking. He is also an avid guitar and bass player, having been seen on the March of Dimes Telethon while still in high school.

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